Ikea - Don't let your furniture wear you out / Time to redecorate (2021) print & video (Saudi Arabia)

I hope this is some sort of witty double entendre of an Arabic idiom or something, as I don't really see the logic here. I do appreciate the surreal overabundance of patterns and photography, though! 

Title:    Time to Redecorate

Client:    IKEA
Entrant Company:    Leo Burnett
Agency:    Leo Burnett
Production Company:    Nojara Productions

Chief Creative Officer: Mohammed Bahmishan
Creative Director: Mohammed Sehly
Photographer: Ahmed Othman

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