"The Internet ruined my life" or clickbait journalism spurred by social media algorithms did.

Did you ever read the story about the husband who sued his wife, for bearing him ugly children? It's an old story, making its first appearance in a 2004 Ananova article, then returning in October / November 2013 with more "viral" potential, as the story had found an image to attach itself to.
However, that "family portrait" above is actually an ad for a plastic surgeon. The adults and children are models, and while the adults were left intact as their photogenic selves, some sneaky photoshopping happened to the children's faces to enlarge noses and make unattractive pouts. The line above the family reads: “The only thing you have to worry you about after plastic surgery is the explaining you’ll have to do to your children.” The payoff is the name of the plastic surgery center.
In October 2015 the "model who became a meme", Heidi Yeh, sued J Walter Thompson ad agency, seeking compensation for her ruined modeling career and tarnished reputation after this image of her became viral. Her face is now seen as a result of deceptive plastic surgery, though she says she's never had any, and it is connected world wide to the old urban myth about a man who sued his wife due to ugly children. Her viral fame is a lie she did not create.

the Kony invisible children, and 10 hours walking around NYC as a woman. When the "social experiment" 'drunk girl in public' was made, every SAG rule was violated, despite it being shot in L.A. Peretti's generation birthed Buzzfeed and Gawker who by trolling brands, became (toxic) brands. They may not make their content in sweatshops like Nike, but their environment is no less toxic, and the waste spills out all over the internet.
Virals used to be a culture jamming war, but now they're more often becoming a war on bystanders. "Damn Daniel" abruptly takes off, and the guy who filmed it was 'swatted', as cops received a call he had shot his mother with an AK-47. But threats and horrible pranks also extend the shelf-life of a viral and keep it in the press as much as an appearance on Ellen.

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Navy Seal Copypasta should be familiar to anyone who has ever made the mistake of reading youtube comments, "I’ll have you know I graduated top of my class in the Navy Seals....", where it has been copy pasted for years. It's an outlandish "I will sniper you" threat made funny by the fact that the fictitious Navy Seal's entire resumé is included. In text only it's difficult to see the tone with which something is intended. Jokes on social media can backfire. Just ask Justine Sacco. Suey expresses the full blown paranoia she suffered after her tweet went viral, and the episode shows her receiving threats of snipers outside of her window. I fully understand her paranoid reaction, and I have been there with someone outside of my window quite literally. For the record though, I would not make a TV show about the incident.
Sierra McCurdy's story is presented as someone who "chose the wrong emoji", she was fired from Subway for seemingly celebrating the deaths of two police officers on Instagram with the post "we got em!" She may have been kidding, or made a mistake as she claims, but on a wide-open Instagram smiling while wearing a Subway hat her opinion became a liability for a brand and attracted public outrage. I had largely forgotten about her, despite the trending hashtag her name was at the time, and I wonder if it's really all that wise for these people to show up again, extending their unfortunate internet-fame once more.