Introducing The Helm

Canadian production veterans David Cranor and Gillian Marr have launched The Helm, a full-service commercial production company based in Toronto.

Together, Cranor and Marr have a combined 35 years of international production experience, which the pair will leverage to offer adaptable solutions and an integrated approach to commercial and digital media projects.

Cranor’s 20-year career as a Line Producer and Executive Producer began in the music video industry, where he produced videos for some of Canada’s most iconic bands. Since 2003, David has expertly straddled roles as an Executive and Line Producer at two prestigious production companies in Canada, Industry Films and Brown Entertainment, where he worked alongside and developed deep relationships with directors, creative directors, agency producers, and creative teams.

Marr is an internationally reputable Line Producer and Executive Producer with over 15 years of experience. She’s produced more than 200 commercials in 17 different countries and over 40 North American cities. She brings to The Helm her expertise and passion for problem solving and client service. Her work has garnered international acclaim, with a number of spots going on to win Cannes Lions, the Marketing Awards, Applied Arts and London International Awards.

As Executive Producers/Managing Directors, Cranor and Marr will offer a hands-on approach, personally line producing when needed, in addition to executive producing.

“With budgets constantly being refined, the ability to exec and produce certain jobs allows us to be competitive with pricing," says Cranor. "We can provide agencies an extra layer of service and consistency, and our directors are fully supported. Plus, Gillian has produced for half our roster, which means we know the kind of support they need and have a fluency in how they work.”

The Helm represents a talented and versatile roster of award-winning directors from all over the globe, and has already completed work for Rogers, Freedom Mobile and SpinMaster.