Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
With this campaign Grey Hong Kong are targeting the male audience who dream of teeny tiny women polishing their shoes. I'm not even going to try and understand the appeal in that. Is that some sort of tinkerbell fetish I've never heard of?
Client: Kiwi Shoe Polish
Agency: Grey Hong Kong
Lester Lee : Photographer
Keith Ho : Executive Creative Director
Brian Ma / Alfred Wong : Creative Director
Brian Ma / Leo Yeung : Art Director
Alfred Wong / Tony Chan : Copywriter