Lyft "Riding West" (2017) :30 (USA)

Jeff Bridges takes us on a journey via the Oregon Trail while taking us on a metaphorical journey about journeys and the fact that it matters how you get there. Sadly there are no "You have died of dysentery" jokes but the "Portland is pretty happening right now," is cute, especially when you consider WK New York was responsible for the campaign.

Client: Lyft
Agency: Wieden + Kennedy New York
Executive Creative Director​: Karl Lieberman
Creative Directors: ​Stuart Jennings, Laddie Peterson
Copywriter: Matt Simpson, Pepe Hernandez
Art Director: Alison Joseph, Blair Warren
Head of Integrated Production: Nick Setounski
Creative Services Director​: Chris Whalley
Head of Art Production: Deb Rosen
Broadcast Producers: Alison Hill, Alexey Novikov
Art Producers​: Deb Rosen, Yukino Moore
Head of Strategy​: Dan Hill
Strategy Director​: ​Tass Tsitsopoulous
Account Team: Samantha Wagner, Jasmine Cogdell, Lee Ford
Communications Planner​s: ​Karlo Cordova, Neil Sawhney
Project Manager​: ​Kristin Daly
Interns: ​Alex McClelland, Maddy Baldwin, Rodrigo Nino
Traffic Director​: ​Sonia Bisono
Head of Business Affairs: ​Patrick O’Donoghue
Business Affairs: ​Michael Moronez, Carla Curry
Production Company: ​Biscuit
Directo​r​: Noam Murro
Executive Producer/COO: ​Shawn Lacy
Executive Producer​: ​Holly Vega
Line Producer​: ​Jay Veal
Production Supervisor: ​Jen Berry
Director of Photography: ​Phedon Papamichael
Editorial Company​: ​Arcade Edit NY
Editor​: ​Jeff Ferruzzo
Editor (Social Videos)​: ​Laurel Smoliar
Sr. Post Producer​: ​Gavin Carroll
Assistant Post Producer​: ​Arlene Perez
Executive Producer: ​Sila Soyer
Editorial Assistant​: ​Samuel Barden
VFX Company (“Riding West”): ​Arcade Edit NY
VFX Flame​: ​Tristian Wake
Producer​: ​Gavin Carroll
GFX Artist: ​Paul Daniel
Nuke​: ​James Cudahy, Ting Jung-Hsu
Executive Producer​: ​Chris Kiser
Producer​: ​La-Râ Hinckeldeyn
Pro​d​uction Coordinator​: ​Ashley Goodwin
CG Lead​: ​Ajit Menon
CG: Modeling/Texturing​ – ​Constance Bensen, Ivan Joy
CG: Animation​ – ​Hannah Lee
CG: FX​ – ​Yimo Xu
CG: Lighting/Rendering​ – ​Billy Dangyoon Jang
Telecine Company​: ​Company 3
Colorist​: ​Tom Poole
Mix Company​: ​​Sonic Union
Mixer: ​David Papa
Music House: ​Future Perfect
Executive Producer/Partner: ​Maxwell Gosling
Composer/Partner: ​John Connolly
Producer​: ​Nargis Sheerazie
Photographer​: ​Joao Canziani
Photographer’s Agent​: ​Jen Jenkins
Mix Company: ​​Sonic Union
Mixer​: ​Steve Rosen
Out of home/Digital
Exe​c​utive Creative Director​: ​Karl Lieberman
Creative Directors​: ​Stuart Jennings, Laddie Peterson
Copywriter​: ​Matt Simpson, Pepe Hernandez
Art Director​: ​Alison Joseph, Blair Warren
Creative Services Director​: ​Chris Whalley
Head of Art Production​: ​Deb Rosen
Art Producers​: ​Deb Rosen,​ ​Yukino Moore
Digital Producer​: ​Laura Paulino
Lead Print Producer​: ​Stephen Brady
Account Team​: ​Samantha Wagner, Jasmine Cogdell, Lee Ford
Communications Planners​: ​Karlo Cordova, Neil Sawhney
Project Manager​: ​Kristin Daly
Head of Business Affairs​: ​Patrick O’Donoghue
Business Affairs​: ​Michael Moronez, Carla Curry
Studio Manager​: ​Jill Kearton
Lead Studio Designer​: ​Mike Nesi
Print Producer​: ​Heather Kehoe
Retouching​: ​Chris McClelland
Studio Designers​: ​Alessandro Echevarria, Francisco Gutierrez, Harim Pines, Darlene Nashed, Sean Clancy, Napoleon Nicdao
Print Traffic​: ​Addis Fouche-Channer
Production Company: Joint
Senior Producer​: ​Michelle Carman
Assistant Producer​: ​Brian Schimpf
Producer​: ​Francess Tom-Sahr
Lead Motion Designer / Animator​: ​Dustin Bailey
3D Designer​: ​Sam Feske, Will Decker, Patrick McAvena, Lee Jun
Animator​ : ​Natalia Serrano
​Animation House​: ​Made by Radio
Director​: B​yron Meiring