In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
ITV has today released the brand ad campaign for ITVX, a series of star-studded comedic sketches, created by Uncommon Creative Studio.
Watch The Freshest - Matthew 'Launch' here.
The series of ads includes world class acting talent; Emmy award winning Matthew Macfadyen, Oscar-winning actress Helena Bonham Carter and BAFTA rising star John Boyega. The campaign was directed by Emmy-nominated director David Shane, through O Positive films.
Watch The Freshest / Helena Bonham Carter 'Song' here, The Freshest / John 'Launch' here, The Freshest - John 'Freshest' here and The Freshest / Matthew 'Finger' here.
John Boyega has curated a collection of his favourite films for the service, ahead of movies including Pacific Rim Uprising joining the streamer in coming months. Speaking of the upcoming launch of ITVX he said: “It’s imperative that quality British drama and entertainment is made readily available to all audiences at this time. All you need for a night in watching ITVX is a blanket, popcorn, and your phone out of sight”.
Client: ITV
Agency: Uncommon Creative Studio
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella, Marc Grill, Nell Jordan
Producer: Nell Jordan
DP: Sebastian Blenkov
Production Designer: Sam Tidman
Editors: Gavin Cutler (Mackcut) and Mark Edinoff (Work Editorial)
Stylist: Gabi Yiaxis
Director Asst: Michael Clancy
PM: Alex Yiaxis
Post Production: Selected Works
EP: Sean Costelloe
Producer: Katie Sharpe
Lead Online Artist: Dave Wishart
Colourist: Hannibal Lang (Bacon X)
Designer: Vibol Moeung
Sound: Wave Studios
Engineer: Parv Thind / Harry Butcher
EP: Beth Tomlin
Media Agency: Essence
