How Mazda thought parroting CDC talking points in a voice over (and titles, in case you were dumb) and putting them over repurposed footage from last year's campaign would make for a compelling spot is beyond me.
I'm sorry for even showing it to you.
The disconnect between the blissful couple going for a ride and the "wash your hands, be mindful of your environment," message is so great, it's an eleven on the what-the-fuckery scale.
Client: Mazda North America
Agency: Garage Team Mazda
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I wish I could fine every ad that said some variant of "in these times of uncertainty..."
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