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The sofa that appears toward the beginning of this spot made me think i was watching an adidas spot. But nope, it's actually for McDonald's. Burrell Communications enlisted the iconic director Joe Pytka for this spot. It opens with a gorup African American kids hanging out on a darkened street. At first they look like they're up to no good. Are they going to tag something? Well, yes they are. Except not with a gang sign. Instead, they tag the place with hearts and words like "hope," and "dreams." And then share a McDonald's breakfast in front of the sunrise. While later, a little boy sees their handiwork and gets inspired by it. Technically though, they still are breaking the law. But it's McDonald's-approved, so it's okay. Great choice of music track, too.
Agency: Burrell Communications
CD: Rebecca Williams
Chief Cr Off: Lewis Williams
Sr Producer: Debra Dale
Director: Joe Pytka
Prod Co: PYTKA
Editor: Bob Ackerman - The Colonie
Assistant Editor: Graham Chapman - The Colonie
Colorist: Micael Mazur - Filmworkers Club
VFX: Tom Dernulc - The Colonie
Song: "Inner City Blues (Make Me Wanna Holler)" Marvin Gaye
Editor: Bob Ackerman