This music video is like a short version of the 1998 movie "Sliding Doors". In one reality, the girls is heartbroken, because her flirt forwards an intimate photo to everyone. In the end we go back to that moment, and he doesn't share it. The line at the end reads; Think before you send. (Denk na voordat je voorsturt)
In the last six months, 15% of 13-24-year-olds engaged in sexting, per Rutgers and Soa Aids Nederland research.
Over 33,000 youth experienced unwanted forwarding of nude images in the past year, impacting 6-7 students per secondary school. The consequences of such forwarding are significant.
Despite its prevalence, sexting remains a taboo subject; 70% of youth never discuss it with their parents.
Singer MEAU's new song, "Piece of Me," urges thoughtful consideration before sending nude images, backed by Rutgers, Victim Support Fund, Helpwanted, and KPN.
The lyrics of the song "Piece of me" are about being betrayed by the one you trust.
Director en scenario: Emma Branderhorst
Music Supervision & Sound Design: Amp.Amsterdam // The Sonic Brading Company
Mediabureau: Mindshare / Wefilm Media
Creative agency & concept: Dentsu Creative Amsterdam
PR bureau: HPB | Het PR Bureau
Production agency: Wefilm
Director & Scenario: Emma Branderhorst
Song: MEAU
Sound: AMP
Rutgers: https://rutgers.nl/ Fonds Slachtofferhulp: https://fondsslachtofferhulp.nl/ Helpwanted: https://helpwanted.nl/ Soa Aids Nederland: https://www.soaaids.nl/nl 113 Zelfmoordpreventie: https://www.113.nl/
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