In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The next Rugby World Cup will take place in France in 2023. It's the opportunity for Meta to bring the passion of every rugby fan into a new dimension thanks to augmented reality, virtual reality and Meta’s family of apps (Facebook, Instagram, WhatsApp).
Meta has developed a series of immersive experiences such as a fan Avatar Creator, a VR and exclusive experience along with six special AR filters available on Meta’s platforms, to help supporters all around the world get into the spirit of the competition.
BETC Paris created a digital campaign to amplify the effort and translate the promise of the brand's involvement in its partnership.
Olivier Apers, Creative Director at BETC Paris
Agency Managers: Guillaume Espinet, Hector Amis, Pauline Gomis
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Art Director: Jeremy Treccani
Copywriter: Baptiste Szuwarski
Strategic Planner: Philippe Martin Davies
Traffic Manager: Celine Laporte
Creative Producer: Guillaume Denecker
TV Producer: Slim Trabelsi
Production Company: General Pop
Agency Producer: Jeremie Vitard
Post Production: Digital District
