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The next Rugby World Cup will take place in France in 2023. It's the opportunity for Meta to bring the passion of every rugby fan into a new dimension thanks to augmented reality, virtual reality and Meta’s family of apps (Facebook, Instagram, WhatsApp).
Meta has developed a series of immersive experiences such as a fan Avatar Creator, a VR and exclusive experience along with six special AR filters available on Meta’s platforms, to help supporters all around the world get into the spirit of the competition.
BETC Paris created a digital campaign to amplify the effort and translate the promise of the brand's involvement in its partnership.
Olivier Apers, Creative Director at BETC Paris
Agency Managers: Guillaume Espinet, Hector Amis, Pauline Gomis
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Art Director: Jeremy Treccani
Copywriter: Baptiste Szuwarski
Strategic Planner: Philippe Martin Davies
Traffic Manager: Celine Laporte
Creative Producer: Guillaume Denecker
TV Producer: Slim Trabelsi
Production Company: General Pop
Agency Producer: Jeremie Vitard
Post Production: Digital District
