The next Rugby World Cup will take place in France in 2023. It's the opportunity for Meta to bring the passion of every rugby fan into a new dimension thanks to augmented reality, virtual reality and Meta’s family of apps (Facebook, Instagram, WhatsApp).
Meta has developed a series of immersive experiences such as a fan Avatar Creator, a VR and exclusive experience along with six special AR filters available on Meta’s platforms, to help supporters all around the world get into the spirit of the competition.
BETC Paris created a digital campaign to amplify the effort and translate the promise of the brand's involvement in its partnership.
Olivier Apers, Creative Director at BETC Paris, says: "It has been a pleasure working with the teams at Meta on these augmented experiences. While the metaverse isn’t here yet, we’re excited by its potential to bring excitement for the fans around the Rugby World Cup 2023."
As Official Social Media Services Supplier, Meta will support the tournament’s mission of making Rugby World Cup France 2023 a moment of sharing and celebration across all regions in France and around the world. Meta will become the place where rugby fans from around the world will come together to follow their favourite team and players, get information from the organisers and share their passion for rugby, before, during and after the competition.
Brand Managers: Katie Ilharreborde, Alice Charvin, Agathe Marian, Alex Canthal, Olivia Crooks, Fernanda Fonseca
Creative X: Renata El Dib, Luke Wicker, Paula Cristalli
Ad Agency: BETC Paris
Agency Managers: Guillaume Espinet, Hector Amis, Pauline Gomis
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Art Director: Jeremy Treccani
Copywriter: Baptiste Szuwarski
Strategic Planner: Philippe Martin Davies
Traffic Manager: Celine Laporte
Creative Producer: Guillaume Denecker
TV Producer: Slim Trabelsi
Production Company: General Pop
Agency Producer: Jeremie Vitard
Post Production: Digital District