Metservice.com - Real Time Weather report billboard - (2013) case study (New Zealand)

These days a simple image of a great billboard won't do, nope, one must make a case study about a billboard before one releases the billboard to the ad-loving crowd like us. This is why you saw this tweet:

Y&R New Zealand make a weather report billboard. Ha ha., funny guys. twitter.com/adland/status/…

— Adland (@adland) March 30, 2013