Lion Cub’s Cookies - ‘Share a Warm Moment’ - Loneliness Awareness Week 2025
In honor of Loneliness Awareness Week, Columbus-based Lion Cub’s Cookies closed its two booming storefronts on a Saturday, its
AdAge reports on:Why Microsoft's Gates/Seinfeld Went Viral and 'I'm a PC' Ads Didn't
After two weeks in market, Visible Measures says, "Seinfeld/Gates was still collecting more than 700,000 views per day, while the 'I'm a PC' clips had tapered off to less than 50,000 views per day."
Why might this be?
Microsoft sparked a dialogue in the Seinfeld ad that isn't there in PC ads.
"So much viral video is basically word of mouth. And when you build a question into the creative, it gives people something to talk about," said Matt Cutler, VP-marketing and analytics at Visible Measures Corp.
talks about a campaign it means they'll buy the product? Come back to Goodby, Hyundai, with your "think about it" tagline, all is forgiven! Just show the Hyundai dealers that we all talked about the think about it tagline! Or at least thought about talking about it.
Previously on Adland: The Microsoft Saga - Dropping Seinfeld and going back to the old.
Link-recap:
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Fri, 09/05/2008 - 13:30.[missing image]
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Thu, 09/18/2008 - 22:13.