Next stop, Mcdonald's

As a followup to the glorious office walk-out in "Fancy a McDonald's?" we now find ourselves in a traffic jam, waiting for the green light, on a summer road trip.

Good timing as this is released during a heatwave in Europe, where people are quite likely to find themselves at such a traffic stop, and spotting the McDonald's arches.
Here, braided hippie-ish dad spots them first, in his groovy Volkswagen, and sends his eyebrows up to the missus, who passes the baton to the kids, who pass the eyebrow baton to the next car. Fancy a McDonald's? Maybe a nice cold sundae too? Or a flurry? Why not - it's hot as hell outside.

CAMPAIGN TITLE: Next Stop, McDonald’s

CLIENT: McDonald’s

ADVERTISING AGENCY: Leo Burnett

CCO: Chaka Sobhani

CREATIVE PARTNERS: Andrew Long & James Millers

COPYWRITER: Joe Miller

DESIGNER:

DEPUTY CSO: Tom Sussman

PLANNER: Hamish Cameron & Ali Arnold-Jones

BUSINESS LEAD: Steph Bates

ACCOUNT TEAM: Sam Cowley, Clyde Hurst, Brittony Kelly

AGENCY PROJECT MANAGER: Asher Guerrier Halil

AGENCY PRODUCER: Peter Williams

MEDIA BUYING AGENCY: OMD

MEDIA PLANNER:

PRODUCTION COMPANY: Partizan

DIRECTOR: Michael Gracey

Managing Director: Jenny Beckett

Head of Production: Ella More O’Ferrall

Producer: Daniel Wheldon

Post-Production: Black Kite

VFX lead: Guillaume Weiss

3D lead: Finlay Crowther

Colourist: Richard Fearon

VFX/Colour producer: Holly Tidwell

Edit House: TenThree

Editor: Billy Mead

Assistant Editor: Ella Oliver

Edit Producer: Rachel Goodger

Sound studio: Factory

Sound design & mix: Jack Hallett

Audio Producer: Ciara Wakley