Also known as "Popcorn tapes" part 1.
Steve Martin plays himself as a host of a conspiracy show, where he proposes the idea that Jordan is wearing disguises to play in amateur leagues. He plays a secret recording and promises this will be continued with "the Popcorn Tape, a tape someone doesn't want you to see."
Client: Nike
Ad agency: Wieden & Kennedy
Creative directors: Jim Riswold, and Susan Hoffman
Agency Producer: Kevin Diller
Art director: Jelly Helm
Copywriter: Stacy Wall
Production Company: Pytka
Director: Joe Pytka
Executive Producer: Vincent Joliet
Producer: Brenda Haverstock
Editorial Company: FilmCore
Editor: Paul Norling
An older upload of this Super Bowl XXVIII spot below.
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