Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Also known as "Popcorn tapes" part 1.
Steve Martin plays himself as a host of a conspiracy show, where he proposes the idea that Jordan is wearing disguises to play in amateur leagues. He plays a secret recording and promises this will be continued with "the Popcorn Tape, a tape someone doesn't want you to see."
Creative directors: Jim Riswold, and Susan Hoffman
Agency Producer: Kevin Diller
Art director: Jelly Helm
Copywriter: Stacy Wall
Production Company: Pytka
Director: Joe Pytka
Executive Producer: Vincent Joliet
Producer: Brenda Haverstock
Editorial Company: FilmCore
Editor: Paul Norling
An older upload of this Super Bowl XXVIII spot below.