Mastercard has decided to rebrand and are now known as "Mastercard worldwide" with a new logo, shown below. I don't know how many gradients there are in there nor why the middle circle is off-center - but the obvious connection made by Matt at a.wholelottanothing made me laugh until I cried. And they thought they had image problems before.....If you don't know Goatse (safe Wiki link) you will not understand.
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That is one horrible logo.
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PermalinkHahaha, Juha just sent me this: Tour de Goatse
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PermalinkYes this mark is not very good. a real reproduction nightmare... and for a global brand who should know better... tisk tisk. Does anyone know if this was in house or what agency is responsible for this "MasterPiece"?
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PermalinkFound the MasterPiss press release for this here.
"adopting a new corporate tagline, The Heart of Commerce"
Gag!
Reasoning: "The three circles of the new corporate logo build on the familiar interlocking red and yellow circles of the MasterCard consumer brand, and reflect the company
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PermalinkSince we're errm, getting into graphical representations of that particular bit of human anatomy, have a look at Lucent's logo.
A friend of mine who was working there at the time it was unveiled said the company became know as The Cult of the Flaming Red Asshole overnight.
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