Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
You know the typical "apology" video that influencers and YouTubers have basically turned into its own genre?
Ad agency "11:21" used this concept to generate attention and increase donations to Obra do Berço, a nearly hundred-year-old organization in Rio de Janeiro, Brazil, that provides care for children aged zero to four.
Anny Meisler (@annybmeisler), a businesswoman who frequently discusses family, children, fashion, and decor, was the influencer who participated in the campaign and played the character.
Popywriter: Gustavo Bastos
Producer Company: Blackbird
Director: Ricardo Oliveira
Account Executive: Amanda Fernandes
