Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Pets make us better people. This is quite a moving spot for Pedigree who continues its Feed The Good global campaign. Also check out this one made for the Brazilian market as well as this one from Australia.
PETCARE MARS RUSSIA (client)
BBDO Moscow (creative agency)
Managing Director – Natalia Tsyganova
Creative Director – Alexey Fedorov
Creative Group Head – Ekaterina Savrasova
Senior Copywriter – Natalia Sytnik
Strategic Planning Director – Natalia Chuich
Senior Producer – Irina Noruzi
Music Producer – Dmitriy Rubezhov
Group Account Director – Elena Vorobyova
Senior Account Manager – Anastasia Babuchenko
Bazelevs (production)
Director – Greg Gray
DOP – Paul Gilpin
Line producer – Dmitry Lobkov
1 AD – Julia Kronrod
Producer assistant – Maria Berezina