Electronics and Technology
Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Powerful ad made for the Brazilian market featuring people who have just gotten out of prison, rehabilitating their lives with the help of their new four-legged friends. Pedigrees Feed The Good campaign is an idea that resonates across cultures. Pets make us better. Really nice piece of content. Client: Mars/Pedigree