Pony seen through Simon Wakelin's lens.

wakelinsimonbasketballface.jpgimmolation-adcritic_1.jpgFred Raillard and Farid Mokart, a.k.a Fred & Farid left Goodby Silverstein and Partners last week after having created the Pony Feet and Pony Family and the current Pony "Knock out" campaign... But what you haven't seen yet are the images that even Pony didn't dare to run. Simon Wakelin was briefed and shot some crazy warped images for Fred & Farid that we are pleased to show you here today. Read more to see Simons images.

db: How did Fred and Farid brief you on this shoot?
Simon: They showed me some rough sketches over dinner as they liked my photography. I chose what I wanted to shoot ideas-wise. Then I got to work. This was a spec job so I funded the whole shoot, casting, finding make up artist, studio space, permits etc…I produced this job with the help of a friend producer Amber Ventris. We basically kept Fred & Farid updated and let them know the shoot days. They flew down to LA for the studio shoot. They were really excited by what we put together.
db: When we chatted earlier you said that there was No photoshopping involved. Who was the talented makeup artist?
Simon: Make up artist was Claudia Humburg. Yes, all in camera. She definitely worked her magic and I’ll be using her again if more projects come my way. She worked on one day for football head, basketball head and referee. Day two we had Victoria Triggs Jackson who had less dramatic work to do on KKK and naked athlete (the pitbull didn’t need anything)