Remember, webheads can read your code

Remember, webheads can read your code

The New York Times (if you're without a NYTimes login you can view it here) reports that GM's national teaser campaign, where each day a billboard somewhere in the US would reveal a new word of the "secret" phrase, has been figured out. The billboards direct people to findthemessage.com which uses Flash to show where the new billboard is and what part of the message is revealed on it.
Webheads quickly discovered that the "secret" message was in the site's flash source code.

In a posting on the site's bulletin boards, a Web surfer using the name "J1mmy" wrote that the message was: "This is the last time you will ever have to feel alone on our nation's roadways."
The meaning, J1mmy speculated, was that all new G.M. vehicles would soon be equipped with OnStar, the factory-installed safety and communications system that is already available in many models.
"They did crack the code," said Rob Peterson, a communications manager at G.M. "We expected it to be solved, we just didn't expect it to be solved in this manner."

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