Hear serial deal maker, Richard Yaffa, share partnership marketing secrets on Givenchy/Disney, Sephora/Sam Goody and music icons Mariah Carey, Bruce Springsteen and Barbra Streisand. As president and CEO of The Leverage Group, Richard weaves brands, entertainment and media into mega campaigns.
Tune in Saturday 8-10p.m. CET (2-4p.m. EST) to The Advertising Show for their live webcast at www.theadvertisingshow.com. Or check out their commercial free archives.
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