Ronseal Quick Drying Woodstain - Does exactly what it says on the tin! (1994) :30 (Australia)

The strapline of this campaign soon entered everyone's vernacular, as everyone now says "does exactly what it says on the tin." Trivia: this ad actually bombed in focus groups, which tells you how worthless they can be. 

Ad agency: HHCL

Creatives: Liz Whiston and Dave Shelton

Director: Andy Wilson

Principal talent: Glyn Grimstead

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