Samsung "James and Wilf" (2015) 1:00 (UK)

Samsung and Cheil UK introduce some new Galaxy S6 phones with the help of ‘The Late Late Show's’ James Corden-- and his hipster alter-ego. Corden plays the sensible straight man, wanting to tout the features of the mobiles, while his alter-ego, the bearded (and bow-tied, and suspendered and pants cuffed) Wilf, is all style over substance. While we've seen the execution of "filming a spot for X product," before, I like how this is a not-so-subtle critique on the flash in the pan directors (and agencies) who figure they don't need an idea to sell a product. Just throw in some dancers.

Client: Samsung Electronics UK
Vice President of SEUK Corporate Marketing: Russell Taylor
Brand Director: James Eadie
Senior Campaign Manager: Jonathan Lee
Agency: CHEIL UK
COO: Matt Pye (Cheil UK)
Business Director: Andrew Boatman (Cheil UK)
Senior Account Manager: Fraser Campbell (Cheil UK)
Head of TV and Content: Nana Bempah (Cheil UK)
Production Assistant: Claire Sharp (Cheil UK)
Global Chief Creative Officer: Malcolm Poynton (Cheil)
Creative Directors: Jim Eyre (Art Director) & Dave Newbold (Copywriter) (Cheil UK)
Production Company: RadicalMedia / Fulwell 73
Director: Rosey
Executive Producer: Ben Schneider
Producer: Tommy Turtle
DP: Colin Watkinson
Production Designer: Tom Foden
POST PRODUCTION
Editing Company: Whitehouse Post London
Editor: John Smith
Post Producer: Antonia Porter
Grade: Absolute Post
Producer: Belinda Grew
Flame Operator: Dave Smith
Color Correct: Matt Turner
Sound Mix: WAVE
Mix: Ed Downham
Producer: Rebecca Boswell