Saturn - We see people / It's different in a good(by) agency! (2001)

Saturn - We see people / It's different in a good(by) agency! (2001)

Advertising rule # 501: If you can't communicate substance, communicate style.
Now we all know most products are parity products. For the most part, they don't have much of a "Unique Selling Proposition." What to do?
Create unique advertising and let it speak for your product. Ad agency: Goodby, Silverstein and Partners
Client: Saturn

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