Smirnoff purifies the sea with CGI

Seeded online as a teaser first, Smirnoff's latest ad is set to break on TV and in cinemas, starting with the Bourne Ultimatum on August 3.

Created by JWT London, "Sea" links the ocean's purifying process to the effort that goes into creating Smirnoff.

The spot was shot in New Zealand and Pinewood Studios in Elstree by Daniel Kleinman with special effects by Framestore CFC.

In addition to the TV/cinema spot, AKQA created an online game as part of the campaign at called "The Smirnoff Purifier, where players fire objects at a target.

Click on the image below to see the spot.

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