I know I'll get flack for this but compared to Lincoln's Branded Content Wank Fest Starring Beck this version of Bowie's Sound and Vision is not only conceptually stronger but the stripped down version of the song is way more moving. Also, unlike Lincoln, I didn't need to read a press release to know what it was for.
There, I said it.
Agency: McCann London
Client: Sony Xperia
Director: Tarsem
Music: Sound and Vision by David Bowie (Remixed by by Sonjay Prabhakar)