Sonzero Films Boosts Production Power through Strategic Link with Hollywood’s Siren Studios

LOS ANGELES—Sonzero Films, the production company of award-winning advertising director Jim Sonzero, has found a new home at Siren Studios, Hollywood. The company’s new digs include contemporary office space on the Siren campus, and ready access to the studio’s expansive shooting space, production resources and other amenities. Siren features eight shooting stages on a secure lot that are particularly well suited to the type of high-end celebrity, fashion and beauty work for which Sonzero enjoys an international reputation.

Sonzero says that his company and Siren have a natural, symbiotic relationship that could serve as a model for future advertising production. “Siren is more than a beautiful place to call home; it’s a new way to do business,” he explains. “We have fantastic shooting stages, lighting and other production support, and everything else we need to do produce great advertising. It allows us to work comfortably and efficiently, while delivering premium service to agencies, clients and celebrity talent.”

Siren Studios partner Jay Lieberman Ilardo says that Siren also benefits by associating with a leading, independent production company that works with some of the world’s best known brands. “We are thrilled to have a Jim Sonzero at Siren,” Ilardo says. “Our studios are a perfect fit for a director of his stature and for the caliber of work that he directs.”

Ilardo adds that Siren’s aim is to work strategically with Sonzero Films and its clients in order to help them work better and more efficiently, while delivering a world-class product.

Sonzero’s recent work includes U.S. and international ad campaigns for brands such as Neutrogena, L’Oréal, Maybelline and Herbal Essences and featuring some of the world’s biggest celebrities (Kerry Washington, Hayden Panettiere, Beyonce Knowles, Milla Jovovich and Jennifer Garner). He has also directed automotive ads, (Mercedes, GMC, Jaguar), comedy (Stella Artois, Nivea, J Crew), and visual effects (Lovol, H&R Block). Defying categorization, Sonzero has also extended his talent to game cinematics for Capcom’s Resident Evil 5 and Guerrilla Games’ Killzone 3.

Show reels and contact information can be found at www.sonzerofilms.com.

For more information, call 213.631.0552.