I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Sour Patch: Be The Differents 1
Different. Strange, Offbeat. Visionary. Genius. Amazing.
What makes you different, makes you great.
Embrace your punch.
Sour Patch: Be The Differents 2
Different. Weird. Quiet. Mighty. Unstoppable. Incredible.
What makes you different, makes you great.
Embrace your punch.
These :15 spots will run on TV and Cable, Facebook, Instagram and other social media platforms, and don't really say much except that even though we're different we're all the same because we eat the same candy or something. I'm also not sure what the juxtaposition between cast and word is supposed to tell me. They're all in the vaguely mid-to-late-teenage category.
Client: American Licorice
Brand: Sour Punch
Agency / Creative Direction - 50,000feet
Production Company - Maday Productions
Director of Photography - Terry Maday
Producer - Jeremy Garchow