Southwest makes it easier to use rapid rewards points so you can spend your money elsewhere. Like getting rental cars so fancy you'll have no idea how to get out of them. Nice touch with the kitten shoes.
Agency: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Directors: Brent Ladd (Senior VP) and Lara Bridger
Creative Directors: Nikki Baker, Leslie Shaffer
Art Director: Sandra Jurado
Writer: Heather Apple
SVP, Director of Production: Jack Epsteen
Executive Producer: Marianne Newton
Account Leadership: Marianne Malina, Adrienne Walpole, Amy Lyon, Kate Rutkowski, Audrey Henderson
Marketplace Planning: Jennifer Billiot
Director of Business Affairs: Lindsay Wakabayashi
Business Affairs: J.J. Gaines, Desiree Townsend
Project Management: Elizabeth Stelling
Freelance Producer: Natalie Lum Freedman
Prod Company: Smuggler
Director: Jun Diaz
Editor: Cutters