I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
You've probably heard about the "Body shaming" Instagram post that tagged Daisy Ridley by now. The one that Daisy Ridley "bravely" shot back at, before coming to her senses and then posting this sort of apology instead.
When Ms Ridley responded to the original meme, she had no idea who she responded to, and Ridley's 1.4 million followers include the media who stalk celebrities social media, so countless articles were written about the "body shaming" post. The articles often included a screendump of the original (now removed) Instagram post, thereby putting that username on blast. With headlines like "Daisy Ridley Shuts Down Body-Shaming Troll some journalists should be ashamed of themselves. Context is everything, and having looked at the young girls Instagram I have found out several things:
A) She's a die hard Star Wars fan and a super huge fan of Daisy Ridley, who just chewed her out.
B) Her mother tongue is Danish, and at her age it's unlikely that she's fluent in English yet.
C) Her image was a repost that she did not create and
D) She was prematurely born and suffers from ADHD, so she goes to a special class for children with learning disabilities.
This took me literally 4 minutes to find. I also have her families home phone number and could call them for a quote, but at this point that's all to late now isn't it? Shouldn't the journalists who originally ran with the story done a little checking before they labelled a young Danish girl with a learning disability on Instagram a "body shaming troll"? At least Daisy Ridley came to her senses and removed the post that directed attention at the young girl, but if I were Daisy Ridley's PR adviser, I'd tell her to send some Star Wars fan stuff and an actual letter of apology to the young girl in Denmark who got caught up in this maelstrom of stupid media. Leave all social media out of it. Both Daisy Ridley and the young girl in Denmark are the victims of a media tear here, but Daisy is the adult and the bankable movie star so, she should do this. She can't undo the flood of negative attention that girl had to deal with, but she can apologise properly.
The media is still making huge headlines over this, and so many! Here's a quick Google search. Disturbing, isn't it?
