Lion Cub’s Cookies - ‘Share a Warm Moment’ - Loneliness Awareness Week 2025
In honor of Loneliness Awareness Week, Columbus-based Lion Cub’s Cookies closed its two booming storefronts on a Saturday, its
"We rarely utilize celebrities in our ads, but this was too good to ignore"
Dean Stelmaszek, Associate Creative Director at the Canadian American Corporation who thunk up the buffalo chicken gag for Subway got more than he bargained for as the star if the campaign, Steve Irwin was attacked and killed by a stingray just a few weeks after their campaign launched. The campaign began on August 15th , and is running in 27 markets, with over 2,700 Subway restaurants throughout the USA participating. I predict a lot of frenzied activity as Subway employees replace all the ad signs relating to Steve now - but the ad itself is still airing.