StrawberryFrog names Steve Scutellaro as first GM

Scutellaro will take helm at agency alongside new co- creative chief Nick Sonderup. 

StrawberryFrog has appointed Steve Scutellaro to General Manager who has been managing director at Deep Focus for the past five years. He will join co-chief creative officer Nick Sonderup, who was appointed CCO this summer. He works with Tyler DeAngelo co-CCO. 

Steve Scutellaro met and worked closely with Nick Sonderup at Pereira O'Dell on Mini Cooper, Timberland, FOX Sports and several other brands. 

This is the first time StrawberryFrog, which celebrates its 25 year anniversary in 2024 appoints a General Manager. 

Scutellaro started his career at Rosetta (later acquired by RazorFish), learning the ins and outs of digital, CRM and data. He then moved to Crispin Porter + Bogusky during its prime where he led a slew of integrated campaigns for Best Buy, including multiple Super Bowl commercials. Next, at Deutsch LA, he led brands like PlayStation, Taco Bell, Target and others. He then moved back to the east coast with Pereira O'Dell’s office in New York, helping them grow over the course of five years. 

Since then, he has been running Deep Focus, where he led the agency through an acquisition and consistent growth, reinforcing their social media offering and building a team focused on innovative integrated marketing strategy and communications. During those 5 years, he was overseeing work for brands like HBO, Aruba Tourism, Jägermeister, Bravo Network, and AvisBudget Group. 

Also comprising the revamped leadership team will be Nicola Coneally who has been promoted to VP Operations and HR. 

Scott Goodson, Founder and CEO said: "Steve has the perfect skill set for StrawberryFrog having led top creative agencies and clients, he joins us at a time when we are strengthening our reputation as “a leader in breakthrough creativity and integrated Movement Marketing”. StrawberryFrog works with brands such as Pandora, Truist, Walmart, Crowe Consulting, and Northwell Health. It recently won the Andriani Italian food account.

About StrawberryFrog
StrawberryFrog designs Movements for growth. The award-winning independent strategy, full-funnel marketing, advertising, and design firm focuses on galvanizing employees and mobilizing consumers, applying creativity and innovation such as AI to create "Movements" that mobilize and engage people to help companies transform and grow. With 25 years of experience, StrawberryFrog continues to lead the industry in Movement Thinking™, delivering results-driven campaigns for a diverse portfolio of global brands, such as our innovation studio, inplural.