Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Samuel George Davis Jr is given free rein to ad-lib away as he shot an entire campaign for Suntory Whisky. In this ad he scats as he pours himself a drink and stops, raising his hand - WAIT! - to taste a sip. When you are a cool cat like Sammy Davis Jr, you can make all that an ad.
This campaign was prominently shortlisted and awarded gold in Cannes Lions 1974.
Client: Suntory