Ted Danson Returns in new Consumer Cellular Campaign from new AOR THE MAYOR

Consumer Cellular is offering great nationwide coverage at a fraction of the cost of big wireless companies, with top-notch customer service. Their recent ad campaign with Ted Danson is all about shaking up people who are stuck with their current carrier. There are four new spots created in partnership with Ted and creative shop and new AOR for Consumer Cellular, THE MAYOR.

The four spots titled ‘Tower’, ‘Dancin’ Danson’, ’House’, and ‘Robot’, each focus on a unique brand benefit to highlight Consumer Cellular’s difference and prompt action while calling out the ridiculousness of other carriers.

The first spot to air, “Towers”, illustrates the truth that Consumer Cellular uses the exact same towers as big wireless, so you can count on the same coverage. This hero campaign spot shows Ted Danson operating an industrial lift, showing a new Consumer Cellular customer firsthand the money-saving power of the towers, which conveniently leaves plenty of room in the budget for a Thai takeout lunch break.

“‘Carrier Cruise Control’ is real. Millions of people over 50 have stuck with their big wireless carrier since they got their first cell phone. Over the years, they’ve seen bills rise and customer service decline. They’re not happy, but many don’t realize we’re a great alternative. Some think a drop in their phone bill means a drop in their coverage, but that’s not the case with Consumer Cellular.” said Carter Nance, VP Brand and Creative Strategy for Consumer Cellular. “We worked with THE MAYOR on a number of other projects and they got this brief and nailed the mission of effectively communicating our proof points with the right level of humor. The campaign was built to wake people up to our advantages and let Ted’s charm shine through. What’s really gratifying is Ted himself switched to Consumer Cellular and he loves it, which also adds authenticity to our message.”

This campaign is running across TV, OTT, and social. ‘Tower’ will run exclusively for the next month, with the three additional spots airing starting in early August.

“THE MAYOR has been doing project work with Consumer Cellular since day one, so it goes without saying that I’m excited that we’ve taken our relationship to the next level. Now that we’re AOR, we can dig a little deeper into their business to push the work into new areas. This campaign with Ted Danson is just the beginning of a long relationship, and we can’t wait to show you what’s next. Lots of fun and smart stuff coming soon.” said Tom Hamling, Founder and CCO of THE MAYOR.

Agency: THE MAYOR
Founder/Chief Creative Officer: Tom Hamling
Creative Director/Copy: Leigh Browne
Creative Director/AD: Jon Williamson
Director of Production: Jack Epsteen
Director of Account Management: Megan Brittain
Account Management: Jessica Witczak
Director of Strategy: Elizabeth Thompson
Business Affairs: Hailstorm/Alice Isner, Jennifer Sefa-Boakye
Production Company: O Positive
Director: Jess Coulter
Director of Photography: Kris Kachikis
Executive Producer: Ralph Laucella
Executive Producer Jason Reda
Producer: Keli Abraham
Editorial: Cut + Run
Editor: Frank Effron
Asst. Editor: James Kracht
Executive Producer: Bebe Baldwin
Sr. Producer: Keith Munley
Music Company: Squeak E. Clean Studios
Executive Creative Director: Rob Barbato
Executive Creative Producer: Michael Gross
Composer: Michaelangelo Rodriguez (Dancin), Matthew Compton (Tower, House, Robot)
Sr. Music Producer: Blade Thornton
Audio Post Studio: Howdy Sound
Sound Design/Mix: Dusty Albertz
Online/VFX: Parliament
VFX Supervisors: Tim Rudgard, Brandon Thomas
Creative Lead: Philip Ineno
Creative Team: Miles Essmiller, Lenz Kol, Cynthia Soza, Joan Carlos Parquet
Production Team: Diana Young, Mario Kotevski
Color: Nick Smith/Finland Finish