Territory Studio Gets Cosmic for Coldplay x BTS "My Universe" Music Video

Territory Studio was tasked to create VFX transitions, titles, UI, holograms, and future-facing graphical elements for “My Universe,” the galaxy-spanning music video from BTS and Coldplay. The high-energy video takes place in an intergalactic future of The Spheres, a region where music has been forbidden until BTS, Coldplay, and an alien supergroup named Supernova7 band together via an interplanetary broadcast to defy the ban....


"Territory Studio designed compelling interface and communication systems for “My Universe,” building uniquely refined UI, holograms, and graphical elements featured throughout the sci-fi themed promo,” explains Marti Romances, co-founder & creative director at Territory Studio, San Francisco.


"A multitask brief required design and animation of menus and HUD systems for the spaceship interior, the drone POVs of different galactic planets, VFX transitions teleporting band members from one planet to another, as well as titling and text elements. We worked to plan, design, and deliver motion graphics to help drive the music video’s future-facing narrative and celebrate the love of music in a galaxy far, far away…”


DJ LAFRIQUE Spaceship Graphics

Territory Studio created unique UI and communication systems for the spaceship interior including interface design of menus, holographic concepts, and HUD systems that balance plot points and enhance viewer engagement.

Portal Transitions

Sweeping particle transitions teleport band members through the cosmos from one planet to another, bringing the musicians together to chant a blissful chorus of poetic lyrics and heartfelt synths.

SILENCERS Drone Graphics

HUD graphics for drone POVs of each band on different galactic planets were seamlessly added in post.


Titling and text elements including opening and closing slates were created to anchor the narrative of this future fantasy space adventure, with Territory also creating logo and brand identity for Supernova7.

Ingenuity Studios coordinated all visual effects with Territory Studio — as well as three other VFX studios, including its own, working closely with AMGI, Buf, and Rodeo VFX, from inception to delivery of the wildly creative "My Universe" music video.


Director: Dave Meyers
EP/Producer: Nathan Scherrer
Director Rep: Jamie Rabineau
Production Co: Freenjoy
Director of Photography: Scott Cunningham
Production Designer: François Audouy
Editor: Nick Gilberg
Additional score: Jon Hopkins

Sound Design & Mix: Fiddle Leaf Sound
Sound Designer: Ben Freer
Director: Dave Meyers
EP/Producer: Nathan Scherrer
Director of Photography: Scott Cunningham
Production Designer: François Audouy
Editor: Nick Gilberg


Creative Director:  Marti Romances
Head of Production: Lyniel Dao
Producers: Ari Ali, Zara Finlay
Coordinator: Ally Cogbill
Digital Artists: Brandon Mata, Sergi Vila, Brendan Wilson, Zack Freeman, Ian Sterling, Brendan Bennett, Brittnie Diamant


David Lebensfeld: VFX Supervisor and Founding Partner
Grant Miller: VFX Supervisor and Partner 
Kieley Culbertson: Executive Producer
Jumanah Shaheen: Senior Producer
MJ Kwon: Lead Compositor
Javier Markic: Lead Compositor
Brandon Eddy: CG Supervisor
Kirsten Yahn: Senior CG Artist


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