Toyota RAV4 - Wolf Pack - (2016) :40 (USA)

There's a :15 edit of this as well, but I'll spare you as that lost all of the jokes. This is a step away from raised by wolves, instead shows what happens if you eat a beef jerky in the wilderness. A wolf pack will sneak up on you, you will have to become part of the pack, expand their territory, become den mother and nurse the young... Oh wait, that sounds like responsibility and commitment - boring! - so our hero sneaks off to find new adventures while the wifey-wolf cries as he leaves. Wait, what? Conclusion: the RAV4 is for people who like adventure. No shit, that's pretty much the selling angle of any crossover SUV.

Client: Toyota
Ad agency: Saatchi & Saatchi Los Angeles

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