To teach children that books come from trees, FCB Buenos Aires and children’s book publisher Pequeño Editor made a unique book for children that when planted, grows a tree. The Tree Book Tree, is written for kids 8-12. The book is made with acid-free paper, jacaranda seeds and ecological ink. Love how we get to see the book being lovingly hand stitched as well.
Name Company Position Tony Waissmann FCB Buenos Aires Executive Creative Director Diego Rubio FCB Buenos Aires Creative Director Sebastián Fulgencio FCB Buenos Aires Creative Director Emiliano Cortez FCB Buenos Aires Art Director Dardo Pérez FCB Buenos Aires Copywriter Daniel Arango FCB Buenos Aires Copywriter Fabiana Antonelli FCB Buenos Aires General Account Director Gabriel Lancioni FCB Buenos Aires Production Audiovisual Director Marcelo Atencio FCB Buenos Aires Production Graphic Director Maximiliano Ibarra FCB Buenos Aires Production Audiovisual Federico Miri FCB Buenos Aires Production Audiovisual Assistant Guido Cassini Guido Cassini Director Jerónimo Montalvo Twins Music Musical Producer Raquel Franco Pequeño editor Director Diego Bianki Pequeño editor Art director
The Tree Book Tree - when planted it grows a tree (2015) 2:00 (Argentina)
0 seconds of 0 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
