Tropicana "Natural Energy" billboard is powered by... oranges, of course.

What do you get if you take a brief with the proposition "Natural source of energy", add copper, zink, a lot of wiring, oranges, and 3 months of geeking out testing the idea? One awesome billboard, illuminated by actual oranges.

Tropicana - Energie Naturelle / Natural Energy - (2011)

Big kudos to DDB Paris for this. Well done. Very well done.

Executive Creative Director: Alexandre Hervé

Creative Directors: Siavosh Zabeti, Alexander Kalchev

Art Directors: Alexander Kalchev, Siavosh Zabeti

Copywriters: Siavosh Zabeti, Alexander Kalchev

Director: Johnny Hardstaff

Account Director: Julie Régis

Agency Producers: Guillaume Cossou, Florence Gabet

Production Company: Unit9

Executive Producer: Piero Frescobaldi

Producer: Michelle Craig

Production Design: Alex Marden

Installation / Special Build: Artem UK