Under Amour brings Rugby to the Thames

Under Armour and Amsterdam agency WE ARE Pi launched its nationwide campaign for Underarmour, on a boat on the River Thames. The 30m long vessel transported a huge image of Welsh Rugby Union (WRU) players Jamie Roberts and Leigh Halfpenny, accompanied by fellow Home Nations representatives James Haskell (England), Jordi Murphy (Ireland), Drew Mitchell (Australia) and Canadian Jamie Cudmore, displayed across eight shipping containers.

Then after a time, they ripped off the players country colors to reveal Under Armour.

Client: UNDER ARMOUR
Christopher Carroll - Marketing Director, EMEA
Michael Taylor - Senior Marketing Manager, UK & Ireland
Mairead Van Gils - Digital Marketing Manager
AGENCY - WE ARE Pi
Managing Director: Alex Bennett Grant
Managing Partner: Patrick Garvey
Creative Director: Barney Hobson
Creative Director: Rick Chant
Art Director: Roberto Gabián González
Copywriter: Joao Valente
Strategy Director: Jessica Perri
Strategist: Andrea Van Den Bos
Design Director: Nessim Higson
Designer: Kaz Salemink
Producer: Kimia Farshidzad
Assistant Producer: Ekaterina Golovkina
Project Manager: Ambar Surastri
Account Manager: Sam Speed
PRODUCTION – Cinq Etoiles
Photographer: Denis Rouvre @ Anne Marie Gardinier Agency
Agent: Anne-Marie Gardinier
Agent Assistant: Mélanie Crespin
1st Photgrapher’s Assistant: Valentin Fougeray
2nd Local Photo Assistant: Dav Stewart
Stylist: Dan Blake
Agent: Michael Perkins
Make Up Artist: Melodie Evrard
Model Maker: Pacal Batteux
Producer: Charly Forin
Production Co-ordinator: Cathlène Vieira
Retouching: Julien Paris