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I like the visual treatment, extending the inked calligraphy style to the line "free yourself" is a nice touch. The illustration itself is pretty nice too, sort of like a cross between ink & etching. For anyone who experiences seasickness and travel sickness (me! Hello!) the visual representation of a sea in your stomach is quite apt, because that's what it feels like.
Hullo, thanks for alerting us to the fact that the coffee vs gangs page https://www.coffeevsgangs.com/ is now live, and also at http://coffeevsgangs.telegraph.co.uk/
I think the project, now that I see what the project is, with taking inner city kids out to farm coffee & study for a year is commendable and I believe this will surely help these selected kids take a better path in life. The commercial above I have the same exact opinion of, as it failed to explain what buying Kenco was doing, as the site it directed to wasn't available. I realise not every media can explain everything all of the time in an ad campaign that is a complex project like this, but even a five word line would have sufficed as the URL alone wasn't working. "Kenco helps inner city kids ..." something something.
I suspect you mean Kodak Daddy's Little Girl from 1989.
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