I built this website. From scratch. Including the servers.
Hahahah, yes owls do eat widdle bitty bunnies!
Just have to show y'all this, even if it might not make much sense.
the Pro-Apathy sloth button!
By using this icon on my website I am stating...
1. That I am not awake enough to formulate an opinon on the use of advertising on blogs.
2. That I believe nothing really motivates me to write better posts every day.
3. That I also have no problem with people who choose to sleep.
4. That I am responsible for the snoozing I may do on my blog.
When I first spotted the campaign (it aired already in September last year), and it's bland visuals - an eye, a face, a couple - I was going to write about it as advertising to make people happier and less grumpy was an odd move right there. And anything even close to national pride for Germany was iffy just because of their history. But the worst part was how bland and boring it was.
But then something shiny caught my eye and I forgot. See, toldya. Boring.
Now this, wow. It's almost exactly what the doctor ordered if they wanted to get som attention, really. See the image in Der Spiegel (and if you read German, read more there).
Some discussion was going on at .slanted typoblog last year and plenty more German language places if anyon is keen to read.
At Indymedia they've had some fun with the logo by the way. ;)
These ads are doing the rounds once again. I've spotted them on many an ad-blog - for example at Creative Criminal, and at Alternative Buzz, although I don't know what prompted the re-appearance.
Theres some more on Revolution magazine now;
Asics has created the world's first internet Karaoke competition to promote its heritage brand Onitsuka Tiger during the World Cup in Germany.
The pan-European campaign, created by independent agency StrawberryFrog, marks the launch of Injector DX, street footwear based on its 1972 football boot.
A three-minute, videoclip, football anthem 'Lovely Football', performed by a Japanese choir aims, to appeal to streetwise football fans and is available on CD-rom from shoe retailers and is downloadable from onitsukatiger.com.
The anthem forms the focus for a live karaoke competition, which invites football fans to sing along to 'Lovely Football' through the Onitsuka Tiger website, using a microphone plugged into their PC. The website scores the singer based on the accuracy of their lyrics, tone, volume and key.
The top five scoring singers win a pair of Injector DX on March 31.
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