I built this website. From scratch. Including the servers.
aw crap, after all that I only just noticed that the Creative post has the battle linked in their sidebar too.
Achieving a listing on Wikipedia is about as difficult as writing one. The links o both coke sites were put there by the same person. Someone who's single contribution to Wikipedia is this one, and hails from Sydney Australia.
It's not too far fetched to imagine that a trumped up controversy is in the making in order to get more attention to the non-news of a zero calorie cola, all scandalised viral style. "Look these guys hate those guys" and presto, we have a news article!
Well now we know Cult of Mac has found out that it is indeed the same directing duo behind both films
but The PS's Such Great Heights video was made by directing duo Josh Melnick and Xander Charity, whose working name is Josh & Xander.
Related link: Exploiting Stereotypes: When Bad Is Not Good
Perhaps I am overly sensitive, even squeamish, when it comes to using racial and ethnic stereotypes in design projects. Yet it strikes me that the current Art Directors Club call for entries is toeing a thin line to make a humorous point. In a desire to tap into popular black culture to make ironic commentary about branding, the piece has slid into an offensive place. Even given the tenuous conceptual connection between the prestigious ADC gold medal, hip-hop
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