Slate: is burger king buzzing me?

This last smelled pungently fishy. Why were these readers (about 6 or 7 in all) so eager to dress as a corporate mascot? Why did they get the idea at the exact same time? Why was no one asking about, say, Geico caveman costumes? And wouldn't it be infinitely funnier to dress as the Dove ladies?

I called up Crispin Porter + Bogusky, Burger King's ad agency, and

(admittingly, it's really hard to know what Niel meant or actually said since there are no transcripts - just three different peoples interpretations of what Niel said.)