I built this website. From scratch. Including the servers.
Is that paid media space or are Degree sticking the city with the bill for cleaning that shit up, just like Sony and BMG marketing execs did to Camden?
"Guerilla" and ambient ads from big brands done like this (where it seems they simply used guesrilla/ambient space for the same old campaign they could have run a designated advertising space poster area) tends to really piss me off. It's one thing if the local penniless used stuff market, or the owner of a lost cat use these areas to advertise and get our attention, it's quite another when Degree, a Unilever product, starts littering our cities with more advertising noise. It's not like they don't have the money to advertise on actual advertising space which we already have enough of thankyouveryfuckingmuch.
I was just thinking the same thing. With yesterdays (maybe serious?) Cumming and this I feel liek we've slipped into the Twiligt Zone.
And "If the ride is more fly, then you must buy" doesn't mean exactly "If you can find a better car, buy it." does it? Where's the "find" in Snoops line? ;)
That reminded me a bit about the Stolen jeans billboard campaign (it was all over the cities) back in 89/90 - where real jeans would hang on the billboards and people could steal them. All the cool kids did, of course. :)
It wasn't selling security, but uhm, yeah just the 3D execution reminded me of the jeans.
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