It's not Bill's fault that the press release states "The campaign targets 18-24 women", which is what he's quoting. VS themselves are saying that they are targeting women, not men. *shrug*
I agree with you that it certainly looks like this campaign is targeting males who will then spend money on their girlfriends intimates, which is why I write so doubtingly in the article "....supposed to target 18-24 year old women." It doesn't look like it actually targets 18-24 year old women, which is Bill's gripe as far as I can tell. They're saying one thing but doing quite another.