The sign-execution of the Conservatives one wasn't half-bad. I liked that, I dug the cheeky "clean me" in the hospital. Couldn't read all of them tho, like the road-signs for example, as shoddy windows media and my computer never really did get along. Dang.

I don't think anyone is under the impression that you made this. People aren't telling you as much as they are just talking here. Let people talk. Why post it if you don't want to let people talk about it?

Hear hear.
I don't understand this fear of fragmentation. I long for the day when I don't get stupid media in my briefs such as "Target: Sk8-kids Media: Double Page Spread in Conservative newspaper". I've seriously gotten briefs that read like that. I spent lots of time figuring out where the target was so I could reach them there as part of the creative process, media-buy should be part of it, and media buyer should be a creative job. Now, there's less wheelin' and dealin' for discount prices when bulk-buying but nobody wanted those four o'clock in the morning cable-channel spot-slots anyway. Media is not a bulk commodity, for great campaigns it never was, perhaps this 'fragmentation' will finally make people realize this. Media buying shouldn't be willy nilly, but well thought out as part of the entire creative strategy.