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As deep.ed and others have pointed out, the organization that reported this ice-cream name as racist - Centre against Racism - aren't exactly doing any good and this storm might have been a desperate attempt for them to pretend like they were actually doing something to prevent racism.
In the newspapers today there's a story about this useless org here at SVD headlines: Fight against racism expensive fiasco where they outline how the centre spends their 8,3 million SKR on office-space, hotels, travels, and restaurant dinners but have failed to do any research or reports about about racism.
Ther are no concrete ideas about what one wants to do, says a former board member. We made key rings and erasers [with our logo], but nothing more substantial. We couldn't spend all our money because we really didn't have any activities against racism.
The article writer also points out: ""I år har CMR satsat stort på en kampanj mot lakritsglassen Nogger Black, en insats som har kritiserats mycket." - "This year Centre Against Racism have worked hard on a campaign against the ice-cream Nogger Black, which has been highly criticized."
Benito Miguel at the Immigration Institute was part of the group that created Centre Against Racism. These days he's very critical:
- "The Centre Against Racism have basically not done anything at all. The campaign against Nogger Black was only to hide their non-working."
Well Congratulate the Center Against Racism, they got all the press they could muster out of this with Slate writer Timothy Noah comparing it to the Moolatto of last year. MooLatte, Bested. Please welcome an even more race-baiting ice cream product.
Not even when it's paired with a word that's one letter away from the most toxic racial epithet in the English language? "We certainly had no intention that the name, 'Nogger', would be associated with any negative word." This statement makes me want to summon a wide-eyed, rage-shaken, and magnificently dignified Sidney Poitier, circa 1966, to answer, "The word ... is Noggro!"
I'm sorry that our language offends, Timothy.
You should see how wide-eyed the Danes in this office get when I offer to "bounce ideas around" (Bolla) with them. While bolla means "to throw a ball back and fourth" in Swedish it means "to fuck" in Danish. Hilarity ensues. "Lets fuck some ideas around!" No wonder us Swedes have that sexay reputation. ;)
The Slate comments don't let Timothy go unchecked.
* Pointing that "a word [is] one letter away from the most toxic racial epithet in the English language" makes zero sense when you stop to think that they don't speak English in Sweden. Even if your only cultural exposure to that Scandinavian county is the Muppets you should pick up on that. But even in English, "one letter off" does not equal the same word. "Niggardly" sounds far closer to the word in question than does "Nogger"; does Mr. Noah desire to banish that word from the English language?Since the new Nogger is black in two places (look at the picture) does it not make sense to add "black" to the name? You know, the word black can be used without a reference to race
Yes, you should look at the Badland pileon mentioned, others agree with you there.
Nyhetstorka = Newsdraught. Basically a dumb story like this only survives when nothing else is happening.
Sure, Nogger might look crazy for people who speak English, just like Bite Sale looks naughty for those who speak French - good thing we speak Swedish in Sweden huh? The Dutch word for notepad can make a juvenile English-speaker crack up as "notitie" really sounds like "no tittie", and many American tourist have laughed hard at a Dutch banks name as Rabobank sounds like "rob a bank". Good thing we don't all speak English or we'd never have this much fun.
Ah yes! That is true. And how could I forget gems like the Poo Tofu Stick?
It's quite likely a viral for Organic Valley Milk. The clues:
It appears that Organic Valley was giving away "Bovine Unite" posters as a premium for people who participated in an "advisors survey" Already way back in early January. Scroll down to find "Free Bovine Unite Poster and $5 in Organic Valley Coupons" link. Sadly, google does not have a cahche of the link.
Red Peg are specialists in "event marketing" and viral stuff.
Ta to adlister Stacy for the freebitz link.
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