"Exaggerating New Yorkers" - the T-shirt is not on the father to insult New Yorkers but because back on the drawing board, the original idea was to keep doing that old campaign idea where E and N- letter words describe the situation. Remember Egyptian navigators and Extreme Nurses?

Aha, so you got it as well huh? Tssk. Anti-spam laws are tootless everywhere.

But public shaming usually works. ;)

The only funny thing about this ad is the girls name: Miss Capelli. The AD Store CEO is Paul Capelli.

Two different countries m'friend, advertising in the USA and the UK traditionally do not compare.