I built this website. From scratch. Including the servers.
To add to the mix: this Citroen campaign that Claymore found. (warning site crashes firefox). It's been done guys! Lets hope someone hired Michael this time. ;)
Jim Hanas elert today:
"Last week, U.K.-based viral ad agency Asabailey pulled a stunt on Ogilvy & Mather by registering the domain www.ogilvymather.co.uk and redirecting the
address to its own site, insinuating that if Ogilvy "understood the modern brand" it "would know how to protect it." It would not, in other words, let it
be hijacked online by the likes of Asabailey.But is this really a gotcha? Netimperative.com says no, and Asabailey responds."
A response to 'The Persuaders' posted at Brand New:
......."First, we need to stop the madness of producing communication plans that are predicated on 'surrounding the consumer'. Rather than producing 360 degree, surround sound plans we need to focus on building a dialog with people in the three degrees of their lives where the brand is, or may be, most relevant. We need to start from the premise that communication, and advertising in particular, is an intrusion in people's daily lives. Rather than producing more and more wallpaper (often with eyesore patterns) we need to think about how we can, as my old boss used to say, reward the consumer with a gift for taking some of their valuable time."
You missed one by the way. NetCraft mention sthe hijack here.
And of course it's immature, thats how the game of free buzz works isn't it?
Clickable link to the Getty Image that timireland mentions above.
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