I built this website. From scratch. Including the servers.
A response to 'The Persuaders' posted at Brand New:
......."First, we need to stop the madness of producing communication plans that are predicated on 'surrounding the consumer'. Rather than producing 360 degree, surround sound plans we need to focus on building a dialog with people in the three degrees of their lives where the brand is, or may be, most relevant. We need to start from the premise that communication, and advertising in particular, is an intrusion in people's daily lives. Rather than producing more and more wallpaper (often with eyesore patterns) we need to think about how we can, as my old boss used to say, reward the consumer with a gift for taking some of their valuable time."
You missed one by the way. NetCraft mention sthe hijack here.
And of course it's immature, thats how the game of free buzz works isn't it?
Clickable link to the Getty Image that timireland mentions above.
you are on the stage and have the microphone!. Go on, do "wherever I lay my hat is my home"! Go on!
Amen. Stereotypes are for hacks.
Not related but damn well worth a read is another one from ernieschenk here No Ad Student Left Behind - I've always cursed at the system that creatives who have to work for free to get a foot in door. Not every extreme talent is born with a silver spoon thick enough to pay for college and a full dog-year of free work. The illness is in the business who give away their ideas for free.
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